Allotment Lab sets industry trends by releasing a new
SEO tool every business quarter
Our keyword research tool uses many sources to efficiently build keyword lists and find topics of user interest. Connections to enterprise-level API’s find categories, sentiment, search demand and competition, as well as a proprietary scraper to directly access Adwords information and search volumes.
Purchase Journey Profiler watches the purchase decision journey of customers to discover which keywords they use, the websites they visit, and the most influential websites or pages in that research cycle. By merging that information with demographic and psychographic data, we can show how customer groups explore the net, what they find important, and how they shop online.
An analytics platform, Offsite Metrics turns any image into a tracking beacon so that you can see where any offsite content is hosted. Designed to bring transparency to digital PR, Offsite Metrics provides more accurate coverage reports than traditional and outdated metrics like A.V.E.
Our bespoke Live Monitoring tool allows SEO and E-commerce managers access to an “at a glance” overview of website performance. Live Monitoring watches for changes in key files, validates XML feeds, undertakes natural language processing to reveal when copy topic changes, and pulls in key metrics from Search Console and Analytics.
Image Raider monitors photo catalogues, sending alerts to an image’s owner when new websites use it. A vital tool in protecting the rights of thousands of photographers, it has 300,000 active monthly users and is used by SEO agencies to monitor client images so that they can build relationships and gain coverage with sites that love their pictures. Image Raider was acquired by a technology firm in November 2015.